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Our resource center that is designed to give you valuable insight on how technology can help your business win and give you a competitive advantage.

How Innovation in Hybrid Gaming Genres is the Key to China-HQ’d Companies Going Global on Mobile

In a partnered report, Google and App Annie present new insights on Chinese publishers expanding and succeeding overseas.

We partnered with Google to bring to a deep dive on global mobile gaming insights powered by App Annie’s advanced taxonomy, Game IQ. The report focuses on China-headquartered companies looking to take their games overseas and layers in competitive analyses around high-growth gaming subgenres.

As of H1 2021, China-HQ’d publishers launched 187 new games. Consumer spend grew 47% to reach a leading share of the mobile gaming market at 23%. And there are significant differences in where consumer spend is flowing for subgenres — consumer spend is increasing in less concentrated subgenres like MMORPG, Team Battle, 4x March Battle and Simulation Sports where consumer spend is less concentrated in the top titles.

The report is packed with competitive analysis, subgenre segmentation, matrixes for identifying market opportunities and assessing market competition and deep-dives on publisher opportunities among high-growth gaming subgenres.

The report covers 3 key areas crucial to China-HQ’d companies going global in mobile gaming in 2021:

How mobile gaming continues to level up in 2021
Which gaming subgenres represent large opportunities for publishers
How innovation and optimization in hybrid models can fuel gaming growth

The Mobile Playbook for the Finance Industry

COVID-19 has changed the way people do business, and few industries illustrate that change as radically as finance. While finance consumers had already been migrating to mobile for more than a decade, the pandemic accelerated the shift — and that shift is here to stay.

This Branch-exclusive white paper details exactly how customer trends are affecting the finance industry, as well as the best available practices to keep customers engaged and satisfied. "The Mobile Playbook for the Finance Industry" covers:

Banking apps, both from brick-and-mortar banks and online-only banks.
Digital payment apps that allow for contactless purchases and reimbursements.
Investment apps that allow anyone to buy and trade stocks and cryptocurrencies.
Budgeting and information apps that let users monitor their credit scores and compare financial products.

State of mobile app strategies in the Middle East

Rising demand and usage of mobile-based interactions is reshaping how consumers engage and transact along the customer journey. In particular, the relatively ‘young’ Middle Eastern population is likely increasing pressure on businesses to refine mobile experiences that can cater to this growing demographic of digital and mobile natives.

As mobile becomes vital to success in a digital-first future, marketers will feel increasing pressure to evolve not only their digital marketing strategy, but also how they measure its effectiveness to drive business outcomes.

To better understand how Middle Eastern mobile marketing leaders are actively transforming their business with new technologies and approaches, we conducted a custom survey alongside 451 Research, a part of S&P Global Market Intelligence.

What’s inside

Key mobile trends in the UAE and Saudi Arabia
What’s driving mobile adoption in the Middle East
The barriers mobile marketers are facing
Current and future methods of measuring mobile marketing ROI

Which technologies have the most momentum in an accelerating world? We identified the trends that matter most.

The top trends in tech Which technologies have the most momentum in an accelerating world? We identified the trends that matter most. McKinsey tech trends index Applied AI Next-generation computing Trust architecture Distributed infrastructure Future of connectivity Future of programming Next-level process automation and virtualization Bio Revolution Future of clean technologies Nanomaterials As all things digital continue to accelerate, which technology trends matter most for companies and executives? To answer that question, we developed a unique methodology to identify the ten trends most relevant to competitive advantage and technology investments.

These trends may not represent the coolest, most bleeding-edge technologies. But they’re the ones drawing the most venture money, producing the most patent filings, and generating the biggest implications for how and where to compete and the capabilities you need to accelerate performance.

Unifying and underlying them all is the combinatorial effect of massively faster computation propelling new convergences between technologies; startling breakthroughs in health and materials sciences; an array of new product and service functionalities; and a strong foundation for the reinvention of companies, markets, industries, and sectors.

In the next decade, according to entrepreneur and futurist Peter Diamandis, we’ll experience more progress than in the past 100 years combined, as technology reshapes health and materials sciences, energy, transportation, and a wide range of other industries and domains. The implications for corporations are broad. Consider the compressive effects on value chains as manufacturers combine 3-D or 4-D printing with next-generation materials to produce for themselves what suppliers had previously provided and eliminate the need for spare parts. Watch retailers combine sensors, computer vision, AI, augmented reality, and immersive and spatial computing to wow customers with video-game-like experience designs. Imagine virtualized R&D functions in science-based industries like pharma and chemicals or a fully automated finance function in your company.

Will your organization make the most of these trends to pursue new heights of rapid innovation, improved performance, and significant achievement? This interactive covers how fast these trends are moving toward you, their level of maturity, and their applicability across industries. It also presents the key technologies underlying each trend, along with their current applications and the disruptions they portend for companies going forward. These disruptions may be significant. A recent McKinsey survey describes how, during the pandemic, technology further lowered barriers to digital disruption, paving the way for more rapid, technology-driven change. Survey respondents in every sector say their companies face significant vulnerabilities to profit structures, the ability to bundle products, and operations. We’ll have more to say soon regarding the impact on specific industries—as well as the strategic questions these trends suggest for your industry, your business model, and your unique organizational capabilities. Until then, our new research helps make sense of a noisy and complex technology landscape.

The mobile-first enterprise report: How brands are being transformed by mobile devices

In our inaugural mobile marketing survey, AppsFlyer and Adobe team up to understand how 300 top corporations are redesigning their go-to-market strategy in our mobile-centric world.

Among the many changes produced by the global pandemic, a greater reliance on our personal devices is still affecting how companies communicate with their clients and consumers.

In this report we investigate the pain points and key developments that are driving companies to compete with their digital first counterparts and eventually evolve to dominate their industry. Privacy, cross-channel measurement, and enhanced engagement are just a few of the issues covered.

What’s inside

The role of mobile as both an acquisition and retention tool for the enterprise
Where do companies see future revenue coming from and how does your company compare to others?
Companies reveal their greatest challenges to becoming mobile-first
Key metrics for measuring mobile-first success